Southern Power

Southern Power is an exclusive distributor of market leading marine and mobile solutions products.

SP have assisted the marine industry & mobile applications for the past 35 years with the following equipment. Your Marketing Team helped to revamp and revitalise this brand from scratch while working with a willing and engaged in-house team. The growth has been tremendous and encouraging, and we feel SP has become a front-runner in the industry because of its digital marketing footprint. By keeping our eye on the ball while performing a deep dive in the strategy of the company, we were able to fine-tune the brand’s CI cohesively and pull this across all areas of the business.

We worked on:

  • Strategy  through collaborative networking internally with the SP team competitive audits
  • Brand design & corporate identity for all creative assets ,including specific company iconography
  • Website re-design based on the strategy findings
  • Comprehensive content plan for social media
  • Social creative ,including moving gifs, video and carousel posts on a monthly basis
  • CRM backend content management for mailers on omnisend and blog creation on a monthly basis
  • Creative and content direction on corporate pitch decks
  • Infographics to support the brand and pitches and socials
  • Brochures, company profiles, adverts and whitepaper designs
  • Whatsapp image adverts
  • Adverts for editorial
  • Certificate design
  • Image mockups
  • Signage
  • Videos

I have had the privilege to work with YMT on a number of projects from web layout and design, to jointly developing marketing concepts and the attendant literature for various companies. I have found Camilla to be highly engaged, passionate, proactive and creative on all our projects. She has always been a pleasure to work with through her warm and engaging manner and always delivered even under tight deadlines -Jacques Brummer

Client:
Southern Power
Year:
2017
Category:
Strategy, Branding, Pitch Design, Social Creative, Video, CRM mailers, Infographics, Campaigns, Landing pages,
Location:
Cape Town

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