Email marketing may still be considered old school, but it’s still a highly effective way of communicating with a customer database. The best email marketing tool we have found for email campaign management, is without a doubt Mailchimp. Because it’s packed with tons of features, it’s the easiest way to grow an list of subscribers and engage with them on a regular basis.
Campaign Strategy
It’s important to plan ahead - making sure that your email marketing strategy is top notch, carefully integrated with your other marketing approaches and responsive will result in a good ROI.
Email Design & Copywriting
Our designers and copywriters understand what moves a user to click on your email. We create emailers that are effective and targeted, increasing the chances of a conversion.
Brand Consistency & Responsiveness
It’s important to build campaigns robust and responsive and to ensure a consistent layout across multiple devices and platforms. All of our emails are thoroughly built and tested for the best possible cross-platform and device results.
Integrated Approach
It is important to develop your email campaign with social integration and your overall digital strategy in mind. When building any campaign, it is best approached from an integrated perspective. Every email campaign is tracked and reported on, informing you of opens, clicks and most engaged content.
Advantages
- Permission based – email marketing lists are made up of users who have opted in to receive your marketing materials. These tend to be users who are genuinely interested in your brand and are therefore more likely to be engaged with your brand and content
- Highly personalized – talk directly to your audience and offer valuable content and unique content
- Serves multiple objectives – through Email Marketing you can educate, inform, drive traffic to your website and engage user in conversation making it a highly valuable platform
- Instant, cost-effective and highly measurable – one of the most cost-effective and efficient ways to reach your audience easily and quickly and get notified immediately of how your audience is responding
- Location:
- Cape Town
