Klay

Klay, formerly Clay Tile, is a premium terracotta range where form effortlessly blends with function. From high-quality clay bricks to screen blocks—also known as breeze blocks or air bricks, it’s been the natural choice since 1970. Your Marketing Team has loved working with his brand. We played a huge part in the discussion of the new branding and digital marketing strategy from Claytile to Klay. We helped mock up various pages for the new website and were instrumental in helping to build the new site along with Actonia. We have created wayfinding signage, apparel and car-branded items, as well as new tech sheets to help the brand promote its range of products. We set up the CRM backend for ongoing mailer campaigns and curated effective remarketing campaigns. Various company brochures and profiles were also developed.

We worked on:

• Strategy through collaborative networking internally with the Klay team – competitive audits
• Brand design & corporate identity for a multitude of assets, such as apparel, wayfinding and car/truck wrapping
• Website re-design based on the strategy findings
• Comprehensive content plan for social media
• CRM backend content management for mailers
• Creative and content direction on corporate pitch decks
• Infographics to support the brand and pitches and socials
• Brochures, company profiles, & tech sheets for products
• Product line drawings for use on all of the above
• Tradeshow booth design
• Videos